Charcoal toothpaste from Pasta del Capitano 1905, one of Italy’s oldest oral care brands, offers a distinctive daily brushing experience built around activated vegetable charcoal instead of conventional whitening agents. The brand traces its roots back to 1905 when it introduced Italy’s very first toothpaste, and its products are still produced today in Milan by the same family-run company.
This toothpaste comes in a practical 75ml tube, and its paste is naturally black due to the charcoal powder in the formula, so the dark color is completely expected and not a defect. The core idea behind the product relies on the strong absorbent capacity of charcoal particles, which work to trap surface residue that builds up on teeth from food and drinks throughout the day, then rinse away with water during brushing.
Benefits
- Supports the natural look of teeth: the active vegetable charcoal helps absorb exogenous substances that stain teeth, working to protect the natural colour of the teeth with regular use.
- Long lasting fresh breath: the presence of active vegetable charcoal is designed to grant a long lasting fresh breath.
- Gentle, cleaner formula: it is a paste, black in colour, with low abrasiveness, fluorine free, and formulated without sodium lauryl sulfate, triclosan, parabens or formaldehyde donor preservatives.
- Suitable for daily family use: it can be used by the whole family.
Active Ingredients
The toothpaste’s key active ingredient is charcoal powder, which gives it its dark color and absorbent action, alongside supporting ingredients such as sorbitol, hydrated silica, glycerin, and zinc coco-sulfate that assist with everyday cleaning. This particular formula does not contain fluoride.
How to Use
Apply a pea-sized amount onto a slightly wet toothbrush and brush gently for about two minutes, twice daily, morning and evening, then rinse the mouth thoroughly with water.
Who Is It For?
This toothpaste suits adults looking to try a charcoal-based oral care routine as part of their daily habits, especially those who care about the everyday appearance of their teeth and want a lasting feeling of freshness after brushing.
Warnings
For external use only when brushing teeth, and should not be swallowed. Keep out of reach of children. Discontinue use and consult a dentist if any irritation or sensitivity occurs in the mouth or gums. This product is not a substitute for professional dental advice or regular dental checkups.

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