Elf Power Grip Primer with 4% Niacinamide 24ml

Elf Power Grip Primer with Niacinamide is a sticky gel-based face primer from e.l.f. Cosmetics, formulated with 4% niacinamide to prep skin before makeup application. This 24ml primer is designed to grip makeup for longer wear while giving the complexion a fresh, even-looking base.

The gel formula goes on completely clear with a dewy finish, making it a versatile pick that works across different skin tones without leaving any cast. It has a lightweight, non-greasy texture that layers smoothly under foundation, and the brand states the formula is vegan, cruelty-free, and non-comedogenic, making it a practical everyday primer option.

Benefits

• Sticky gel texture helps grip makeup for longer-lasting wear throughout the day.
• Contains niacinamide to help visibly even out skin tone over time.
• Helps brighten the look of dullness on the skin’s surface.
• Leaves a dewy, glowy finish rather than a flat or cakey look.
• Completely clear, translucent formula suited to all skin tones.
• Lightweight gel works well for oily, dry, normal, and combination skin types.

Key Ingredients

The formula is built around a 4% concentration of niacinamide, included to help even out the appearance of skin tone and reduce the look of dullness. The primer also contains hydrating ingredients such as glycerin and sodium hyaluronate, which support the dewy finish and smooth texture on application.

How to Use

Apply an even layer of the primer to clean, dry skin before makeup using your fingertips, patting gently so the warmth of your fingers helps it melt into the skin. Allow about 30 seconds for the primer to set before applying foundation or other makeup products.

Who Is It For?

This primer suits anyone looking for longer-lasting makeup wear with a dewy finish, and it is formulated to work across oily, dry, normal, and combination skin types. Its clear, translucent formula also makes it a flexible option for a wide range of skin tones.

Precautions

For external use only, and it should not be applied to broken or irritated skin. Discontinue use if any irritation or redness occurs, and rinse thoroughly with water if the product comes into contact with the eyes. A patch test before first use is recommended, and the product should be stored away from direct sunlight and out of children’s reach.