{"id":76440,"date":"2026-08-11T11:49:44","date_gmt":"2026-08-11T11:49:44","guid":{"rendered":"https:\/\/toqueen.com\/product\/giovanni-frizz-be-gone-serum-81ml\/"},"modified":"2026-08-11T11:49:48","modified_gmt":"2026-08-11T11:49:48","slug":"giovanni-frizz-be-gone-serum-81ml","status":"publish","type":"product","link":"https:\/\/toqueen.com\/en\/product\/giovanni-frizz-be-gone-serum-81ml\/","title":{"rendered":"Giovanni Frizz Be Gone Anti-Frizz Hair Serum 81ml"},"content":{"rendered":"<div class=\"product-description\">\n<p><strong>Anti-frizz hair serum<\/strong> by Giovanni is part of the well-known Frizz Be Gone collection, created to tame unruly hair and reduce frizz caused by humidity or frequent heat styling. This serum comes in an 81ml (2.75 fl oz) bottle and is produced by Giovanni, a US-based hair care brand that has been active since 1979.<\/p>\n<p>This lightweight, fast-absorbing serum can be applied to either wet or dry hair, forming a smoothing layer that locks in shine and helps styles last longer throughout the day. The paraben-free formula is also color-safe, meaning it will not strip or fade dyed hair over time.<\/p>\n<h3>Benefits<\/h3>\n<ul>\n<li>Noticeably reduces frizz and flyaways, especially in humid conditions.<\/li>\n<li>Adds instant shine and softness from the very first use.<\/li>\n<li>Improves hair elasticity for easier styling.<\/li>\n<li>Offers extra protection when using a blow dryer or flat iron.<\/li>\n<li>Safe for color-treated hair without causing fading.<\/li>\n<\/ul>\n<h3>Key Ingredients<\/h3>\n<p>The formula relies on cyclopentasiloxane and dimethicone to smooth the hair surface and temporarily seal split ends, along with vitamin E (tocopherol) and pro-vitamin B5 (panthenol) for nourishment and hydration. It is also enriched with natural botanical extracts such as California poppy leaf, nettle, rose hips fruit, rosemary leaf, and wild bergamot fruit, which add soothing and antioxidant properties to the blend.<\/p>\n<h3>How to Use<\/h3>\n<p>Dispense a small amount of serum onto the palms and distribute evenly through wet or dry hair, focusing on the ends. It can be applied before blow-drying for a smoother, straighter finish. Use sparingly to avoid a heavy or greasy feel.<\/p>\n<h3>Who Is It For?<\/h3>\n<p>This serum suits all hair types dealing with frizz and flyaways, particularly wavy or curly hair that needs regular taming. It is also ideal for those with color-treated hair who want a product that will not affect their dye&#8217;s longevity.<\/p>\n<h3>Precautions<\/h3>\n<p>For external hair use only; avoid direct contact with the eyes. Discontinue use if irritation or an allergic reaction occurs. Keep out of reach of children and store in a cool place away from direct sunlight.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"product-description\">\n<p><strong>Anti-frizz hair serum<\/strong> by Giovanni, 81ml, tames unruly hair and delivers instant shine and softness without affecting dyed hair color.<\/p>\n<\/div>\n","protected":false},"featured_media":40973,"comment_status":"open","ping_status":"closed","template":"","meta":[],"pwb-brand":[3419],"product_brand":[],"product_cat":[3265,3088,3099,3100,3145],"product_tag":[],"class_list":["post-76440","product","type-product","status-publish","has-post-thumbnail","pwb-brand-giovanni","product_cat-all-hair-care-products","product_cat-care","product_cat-hair-care","product_cat-hair-oils-hair-masks","product_cat-hair-treatment","first","outofstock","taxable","shipping-taxable","purchasable","product-type-simple"],"brands":[{"id":3419,"name":"Giovanni","slug":"giovanni"}],"_links":{"self":[{"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product\/76440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/comments?post=76440"}],"version-history":[{"count":1,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product\/76440\/revisions"}],"predecessor-version":[{"id":76441,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product\/76440\/revisions\/76441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/media\/40973"}],"wp:attachment":[{"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/media?parent=76440"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/pwb-brand?post=76440"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product_brand?post=76440"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product_cat?post=76440"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/toqueen.com\/en\/wp-json\/wp\/v2\/product_tag?post=76440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}